Master in Digital Marketing & E-Commerce
“We have managed to generate a discussion forum to share knowledge and reflect on the new strategies required in the digital sphere”
Pablo Martín
Director of the Master
- Full Time
- 60 ECTS
- OCT. 2024 - 10 meses
- Inglés
Presentation
This master's degree is taught in ENGLISH
Consumers and the way they consume are constantly changing, so brands have to be prepared to offer what their customers demand. The digital ecosystem is a hugely valuable platform for doing business in an innovative way. As a result, there is ever-increasing demand in the labour market for profiles with effective skills and knowledge in the digital environment.
The time of Digital Marketing is now. Companies need dynamic, proactive, professionals with a great capacity for adaptation.
With this in mind, the Master in Digital Marketing & E-commerce of EAE Business School Madrid equips you to capitalize on the new opportunities presented by the digital world, using techniques and tools that enable us to connect with the interests of modern consumers.
We help you drive the change and develop a global strategy that gives you insight into all the strategic and operation aspects, alongside lecturers who boast extensive experience in the digital sector, with a practical methodology and a professional focus.
MASTER'S DEGREE
On successful completion of your program, you will receive a double qualification: the Master in Digital Marketing & E-commerce from EAE Business School and Master in Digital Marketing & E-commerce by the Universidad Internacional de la Empresa (UNIE)
Ranking MERCO TALENTO 2022
Ranking El Economista 2022
Eduniversal Ranking Best Masters 2024
Syllabus
- Introduction to the Digital Environment and Foundations of Online Marketing and Communication – 6 ECTS
- Online business models and trends
- Areas of action in Online Marketing
- Fundamental performance metrics
- Strategy implementation: execution, monitoring, control
- Strategic foresight and radical change
- Strategic impact of innovation and technologies
- Lean start-up (methodology and models)
- Search Engine Marketing and Advertising – 6 ECTS
- Search engines
- On-page factors
- Off-page factors: popularity
- ROI analysis and monitoring
- Advertising platforms
- Campaign planning and management
- Result-oriented and Mobile Marketing – 6 ECTS
- E-mail marketing as a key tool
- Campaign optimization
- Introduction to databases
- Customer database management strategies
- Affiliate Marketing
- Marketing planning tools in a 360º strategy
- ROI objectives
- Relational Marketing
- Mobile Marketing
- App Store Optimization (ASO)
- Social Media Marketing – 6 ECTS
- Social media strategy approach
- Brand social channels
- Global social media and community management plan
- Business management
- Social analytics social. Competitive benchmarking and social listening
- Influencer Marketing
- KPI dashboards
- Design of websites and virtual stores – 6 ECTS
- Website and blog creation
- Website design
- WooCommerce: installing the online store
- Product creation
- Online store configuration
- Prestashop
- Web server and domain
- E-Commerce design and creation. Front and back office
- Customer, Logistics and Regulations Management – 6 ECTS
- CRM strategies and tools
- Different customer service channels
- Customer loyalty
- Loyalty tools
- E-Commerce development in the product and customer
- Key aspects of e-Commerce Logistics
- E-Commerce models
- Warehousing logistics
- Stock logistics
- Distribution
- Reverse logistics
- Information system
- Outcome of analysis – 6 ECTS
- Web analytics
- Benchmarking in analytics
- Metrics and KPIs. Google Analytics
- General economic and financial analysis
- Analytical tools
- Key financial statements. Metrics and ratios
- Online Business Plan – 6 ECTS
- Emotional intelligence
- Effective communication and influence
- Executive skills and personal competencies
- Key business aspects
- Business Plan
- Course the course that you want to take and which will expand your range of future professional prospects – 6 ECTS
- Master’s Thesis – 12 ECTS
Minors
Minors are elective courses that enable you to personalize your Master and build a study program tht has the scope for new disciplines aligned with your profesional interest and goals. They act as real communication links that enable you to explore other areas of knowledge and connect them to yours. Minors multiply your opportunities for networking and expand your professional horizons. The range of Minors on offer varies depending on the intake and campus.
Choose between:
- Application of AI in Business
- Stategy and Data Analytics
- Fintech: Technology for Finance
- Marketing automation and marketing intelligence
- Neuromarketing
- Digital Marketing
- Sales management Innovation
- Sustainability: Strategies and Opportunities
- Scalling Up: Strategies for business growth management
- Project management techniques
- Corporate Wellbeing: Leading Wellbeing Strategies
- Business Agility
- Leadership: Team development techniques
Explore new areas of knowledge and boost your employability by acquiring the competencies in the highest demand.
Professional prospects and entry profile
What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you.
- Director of Digital Marketing
- Director of e-Commerce
- Brand Digital Manager
- Digital Project Manager
- e-Commerce Manager
- SEM Manager
- SEO Manager
- Social Media Manager
- Content Curator
- Digital Communication Manager
To access this Master, students must have a Bachelor Degree qualification or a Diploma in Architecture, Engineering, Technical Engineering or Technical Architecture, or a University Diploma prior to starting the studies.
The Master is primarily designed for graduates with a Bachelor Degree or University Diploma in:
- Economics
- Business Administration and Management
- Marketing, Advertising
- Engineering
- Law and Humanities
Our students on EAE’s Master in Digital Marketing & E-Commerce work in leading companies, such as:
